The Gatorade Company, a division of PepsiCo, Chicago, IL, is redesigning its beverages lines to appeal to a broader range of athletes and active people. Headlined by enhanced beverages in bold new packaging, Gatorade says it will continue to deliver the scientifically proven hydration and performance benefits that built the brand. It is also adding new ingredients to certain lines, such as Gatorade Tiger, which will now feature the amino acid L-theanine derived from green tea.

“Just like any good athlete, Gatorade is taking it to the next level,” said Sarah Robb O’Hagan, chief marketing officer for Gatorade. “Whether you’re in it for the win, for the thrill or for better health, if your body is moving, Gatorade sees you as an athlete, and we’re inviting you into the brand.”

This new Gatorade attitude will be most visible through a total packaging redesign. For example, Gatorade Thirst Quencher will put the letter G front and center along with the brand’s iconic bolt. For Gatorade, G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats, no matter where they’re active. To help differentiate the full range of Gatorade offerings from traditional Gatorade Thirst Quencher, each beverage will convey the attitude of a tough-love coach or personal trainer, through in-your-face names on the label and nutrition benefits inside. Gatorade Fierce is now Bring It—Athletes have always had to “Bring It” to their practices, competitions and workouts and now the beverage will project this mindset and contain an excellent source (25% Daily Value) of B vitamins (B3, B5, B6) to help meet the demands of energy metabolism. Gatorade X-Factor changes to Be Tough—”Be Tough” will enjoy the added benefit of an excellent source (20% Daily Value) of the antioxidant vitamin E to help protect the active body.

Gatorade AM is now called Shine On—Developed with morning flavors, the beverage helps morning exercisers to “Shine On” during their workouts and will contain an excellent source (20% Daily Value) of vitamin C to help active people as they attack their day. Gatorade Rain becomes No Excuses—Active people know there are “No Excuses” for missing a workout or activity. The new packaging reflects this new attitude and the beverage inside remains the crisp, clean taste fans love.

Low-calorie G2 from Gatorade will deliver significant nutrition enhancements by providing an excellent source (25% Daily Value) of B vitamins (B3, B5, B6) and a good source (10% Daily Value) of vitamin C and vitamin E, all of which help meet the nutrient needs of active individuals.

Additionally, Gatorade Tiger has been updated to call out its new Focus benefit inspired by the legendary mental toughness of Tiger Woods. The product reformulation includes theanine, which, combined with carbohydrate and advanced hydration, helps promote mental focus. Gatorade Tiger Focus also provides the added nutrition benefit of a good source (10% Daily Value) of vitamin E, half the calories and 25% more electrolytes compared to Gatorade Thirst Quencher.

The updated beverages will begin rolling out to stores later this year. Grocery stores will offer the updated beverages in a 32-oz. single bottle, 20-oz. 8-pack, and 12-oz. 6-pack. Convenience stores will sell them in a 32-oz. and 20-oz. single bottle. Gatorade Tiger Focus will be available at grocery stores in a 32-oz. single bottle and 16.9-oz. 8-packs, and at convenience stores in a 32-oz. and 16.9-oz. single bottle.